Wednesday, March 11, 2009

Zebra Wedding Receptions

Facebook and the psychology of advertising


Facebook is extremely well known for its cool features, the sharing of information between friends and contacts you can keep.

But it is equally well known for its real power: that of marketing ultraselettivo and powerful, the real reason for the huge economic success of Facebook.
Have you ever wondered why the ads that appear on the right are so well integrated into the rest of the page as not to cause discomfort, but sometimes even interest?
Have you ever wondered why they are only exposed on the right side of the page?

Have you ever wondered why every time Ads do not appear instead of the usual banner ads?

Have you ever wondered why the amount of banner is never more than the contents of the central part of the page, and if it says nothing more than a little ublications? They are all very, very sophisticated psychological techniques, specially designed to not annoy the user and instead do everything to make him see the ads without forcing.

Facebook can also be traced to many characteristics of each user based on his information that he posted in his profile. And the thing is being exploited to full advantage of the advertisers, who can choose the age, nationality, studies, the tastes of those who will be targeted by the campaign.

Hats off to Facebook! The inventor of the first publication targeting the right audience, and so far they are the least annoying!

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